Progetto Showroom

PROGETTO SHOWROOM TALKS ABOUT TAOMA F.

2012-05-25 00:13:14 GMT

WHO Taoma F. , Italian luxury shoe brand

WHAT The shoes by Taoma F. express the real Italian manufacture: they are unique creations produced to move emotion.

FROM WHERE Italy - Porto Sant'Elpidio, one of the most renowned center of the art of women's shoes in Italy.

WHY TO BUY Shoes by Taoma F. are created with passion and they feature an innovative design. The Italian label takes care, besides the manufactures, to the quality of the leather and to all the parts that live up the shoes and contribute to make a craftsman luxury.

ABOUT THE DESIGNER The shoes by Taoma F. are created in a family footwear factory: Arianna. Arianna still preserves and produces following the antique arts and traditions. Today the shoe factory creates exclusive shoes that fit perfectly and it is recognized all over the world as a new landmark in Luxury and Style.

PROGETTO SHOWROOM TALKS ABOUT ASTORIA

2012-05-22 15:10:37 GMT

WHO Astoria, Italian fashion shoe brand for women.

WHAT Astoria is a project with a female, free and independent style. Each item of the brand is characterized by a timeless elegance and a researched aesthetic.

FROM WHERE? Italy - Riviera del Brenta

WHY TO BUY Astoria is a young and dynamic brand, that produces handmade shoes. The newly launched label proposes women shoes distinguished by a strong personality, in which architecture meets design.

ABOUT THE DESIGNER Born from a family of artists, Franca Carraro is the designer and founder of Astoria. She has a high creative and artistic sensibility, that allowed her to work with many important fashion names, such as: LVMH, Roberto del Carlo, Crocs, and Kallistè.

PIPPA MIDDLETON WEARS GOLDSIGN

2012-04-27 17:20:34 GMT

Pippa Middleton was spotted on the street of London wearing a pair of Goldsign Jeans “Lure” skinny jeans in Position.

RACHEL BILSON WEARS GOLDSIGN

2012-04-11 10:43:15 GMT

The American actress Rachel Bilson loves Goldsign. She wore the model " jenny " different times and in different ways creating every time a very stylish look.

CORTO MALTESE ON CORRIERE DEL VENETO

2012-04-03 11:42:48 GMT

Corto Maltese is not just a drawing or a character of a comic, but is also a fashion brand. The Italian brand manager Michele Calvani gave life to " Hugo Pratt for Corto Maltese " collection, which take inspiration from the character of Corto Maltese. The collection is a new-born, but it has already conquered many Italian and international shops. On the inside of Corriere del Veneto is dedicated an article to the newly launched brand. The editorial is featured on the main page of the newspaper and at page 13.

COCLICO helps the rainforest foundation

2012-04-02 12:24:22 GMT

Melanie is the most earth-friendly shoe, made with vegetable-tanned Italian Dixan leather on a 100% natural and renewable cork wedge with chrome-free lining.

Starting April 1st until April 8th Coclico will donate 10% of the sales from " Melanie " style to the Rainforest Foundation.

KATHARINE McPHEE IN GOLDSIGN

2012-03-30 17:54:57 GMT

Spotted on the set of " Filming Smash " in New York, the beautiful Katharine McPhee wearing Goldsign thrill mid rise cropped skinny jeans.

MIALUIS ON " E' NATA UNA STAR "

2012-04-30 10:39:12 GMT

On the new Italian film " E' nata una star " are featured the bags by Mialuis. In the movie the main characters are Luciana Littizzetto and Rocco Papaleo.

FOCUS ON: TRUST TOILETTE

2012-03-23 13:26:16 GMT

The made in Italy brand proposes collection with completely jersey-made items, which give a snug and pleasing sensation to the body.

The products by Trust Toilette reinterpret in a modern key the vintage taste, which is visible in the handmade embroideries and on the leathers selection of the items. Trust Toilette is innovative and thanks to the high quality and attention to the detail, the brand from its beginning has conquered a place between the most important Italian and international boutiques all over the world.

The collection is available at Progetto Showroom.

FOCUS ON: INTOCA

2012-03-22 10:30:08 GMT

Intoca is a Japanese knitwear brand that proposes an exclusive range of contemporary seam-free jumpers, dresses and trousers. Intoca's philosophy is to design knitwear that is three dimensional, every garment has a purity and simplicity, along with hidden fine details in the design.

The new FW12/13 collection is composed by three main colors: red, white, grey and black and it features spotted and striped prints.

The knitwear collection is displayed at Progetto Showroom.

FOCUS ON: VILLADOR

2012-03-21 13:17:04 GMT

The name Villador is a tribute to " Villa dorata ", the place where Bruno Laurenzano, designer of the Italian brand, has lived his childhood.

In 2008 Bruno Laurenzano became one of the finalists of the Italian contest " Who is on next? " and after having worked with Italian fashion's top names such as Roberto Cavalli, Missoni and Alessandro dell'Acqua, he launched his own label: Villador. The bags by Villador are created with the best luxurious materials such as python, suede and silk and are proposed in different sizes: maxi bags, clutches and fashion packs.

The real clincher is the attention to detail and the feature of exquisite magnolia corsages or large bows in all the bags, which makes them truly different, special and recognizable. The new collection of Villador is available at Progetto Showroom.

FOCUS ON: MIALUIS

2012-03-19 15:46:20 GMT

Mialuis is an Italian brand of leather bags born from the idea of Mariaelena Mallone, who is a Turinese architect.

The brand proposes exclusive handmade products realized with high care to the details. The bags from Mialuis are realized following three main elements: soul, project and material. Soul: because each product is inspired by a woman, a customer or simply a person who has left the echo of his passing. Project: because all bags must be functional to the wearer. Material that refers to the choice of the leather. The Italian brand presented the FW12/13 collection at Tranoi exhibition in Paris and now is available at Progetto Showroom.

FOCUS ON: PIERRE BALMAIN

2012-03-14 11:22:50 GMT

The newly launched brand Pierre Balmain was named as a tribute to the brand's founder and as Balmain's diffusion line, it has a hip and youthful style with rock accents. The french brand takes inspiration from the downtown cool and international lifestyle, proposing rock-and-roll inspired aesthetic clothes that put over a distinctive style.

The SS12 short film introducing the Pierre Balmain collection follows Abbey Lee and her band, Our Mountain, throughout New York City. The super model personifies perfectly the Pierre Balmain style, which is chic, rock and in line with the spirit of the newly launched brand. Pierre Balmain is a new and unique brand whose distinctive look and product respond to the needs and desires of today’s marketplace.

Progetto Showroom cares for the Italian distribution of Pierre Balmain's shoes.

PROGETTO SHOWROOM IS IN PARIS

2012-03-09 17:54:37 GMT

Starting from the 2nd of March, Progetto Showroom is in Paris with its brands to present the new FW12/13 women collections. Many of them are guest at the Tranoi exhibition, which is one of the most important fashion trade in the world.

The knitwear Italian brand Isabel Benenato, the colorful glasses from Eye Walking Glasses and the Japanese brand Intoca exhibit their collection at Palais de la Bourse, while the collections from the creative and innovative brand SuperDuper Hats and the leather bags and accessories by Mialuis can be admired at Carrousel du Louvre.

The Italian shoe brand Fiorentini + Baker was in Paris as well and presents the new FW12/13 at Atelier D'Art J. Helpan in Rue de 29 Juillet, 4. Discover more about the new collections, have a look at the pictures on Progetto Showroom fanpage on facebook!

FOCUS ON: LIDFORT

2012-03-02 10:36:38 GMT

Lidfort: excellent men footwear. The highest quality of materials and refined semplicity of the lines mixed with originality and creativity characterize Lidfort. Sober elegance and classic style suitable for all ages. The shoes are made in Italy and its tradition, which reflects also on the design. Since 1945 the laboratory of Montegranaro produces only craftsmanship footwear; come to discover the FW12/13 Lidfort collection at Progetto Showroom.

Lidfort will be at Micam from 4th to 7th of March at Pad. 4 Stand G22 G24

FOCUS ON: giulia rien à mettre

2012-03-01 11:11:18 GMT

giulia rien à mettre is the eco-luxury brand founded in 2010 by the young architect Giulia Mazzer. The brand has launched a form of ethical, intelligent and sophisticated luxury. The dresses are entirely Made in Italy, made of ecologically friendly fabrics, as Milk Fiber and the Ahimsa silk. The collections are more than a second skin: they are living architecture; perfection of cuts, accuracy of details, research of textiles and elegance of chromatic combinations are visible signs of the designer’ s background in architecture. The brand mission: RE-Fashioning the Planet, taking care of ethics, envirorment and social responsability.

Discover the giulia rien à mettre collection at Progetto Showroom, Via Archimede, 6 - 20129 Milan.

FOCUS ON: EYEWALKINGGLASSES

2012-02-24 19:14:28 GMT

Eyewalkingglasses: the classical glasses characterized by a simple and clean design that you can wear like eyeglasses and like sunglasses. The main type of the brand is Eye01, made in acetate material, available in a large range of colours and deliberately characterized by an essential design that is just waiting to be lived and personalized by the people who dressed them up and taken them for a stroll. They aren’t a glasses among the others but the glasses for life that tell us about stories and personal memories of whom choose to wear them.

Discover the new Eyewalkingglasses collection at Progetto Showroom - Via Archimede, 6 20129 Milano

FOCUS ON: iShu+

2012-02-24 19:20:58 GMT

iShu+, the perfect mix of technology and comfort. Inspired by the Apple world, iShu+ is the first footwear designed by the high-tech world. Realized with TPU, a technical material that makes it resistant, hypoallergenic and waterproof.The models are available in a wide range of colours and every detail is carefully studied. iShu+ is the ideal shoe for whoever wants to look original and glamourous without sacrificing comfort and well-being. Totally made in Italy, it's just like no other.

Come and see the new collection at Progetto Showroom.

FOCUS ON: BackInBag

2012-02-23 19:19:54 GMT

BackInBag is the emerging brand, 100% Made in Italy, created by Massimo Artioli and Veronica Veronesi, both really passionated about fashion. Thanks to their collaboration with the PBA, the florentine craftsman company, were able to give life to their really original project: coat made with resistant wafer thin leather, that allows you to transform it quickly to comfortable bags or sacks. Exclusive products adaptable to the simplicity of the daily reality.

Discover the new BackInBag collection at Progetto Showroom - Via Archimede, 6 Milano

FOCUS ON: COCLICO

2012-02-23 19:12:01 GMT

Coclico footwear = unique composition of style, colours and materials. Timeless beauty and originality: these are the key words for Sandra Canselier, creator of Coclico. Quality footbeds, artisanal leathers and sculptural heels, in a delicate balance of strength and lightness, characterize the brand.The aim, season by season, is to create unique, sophisticated and quality shoes.

Discover the new collection at Progetto Shoroom, in Via Archimede, 6 - Milan.

FOCUS ON: FIORENTINI + BAKER

2012-02-22 18:34:33 GMT

The inspiration behind Fiorentini and Baker collection cannot be attributed to a particular theme or event but it evolves from a subconscious process, sparked by an old piece of furniture, a film or a landscape. Shoes and boots with vintage taste, designed for those looking for an aesthetic that never ends, that bear the distinctive marks of handmade production with high-quality materials. The brand of the english designer Deborah Baker, so loved by Hollywood stars, is one of the few remaining that draws on the skills of Italy’s artisan shoemakers.

Discover the new FW12/13 collection at Progetto showroom from 23rd of February.

FOCUS ON: 10A SUSPENDER TROUSERS COMPANY

2012-02-22 18:02:43 GMT

10A trousers’ creative soul is formed by a duo of young designers: Daria Dazzan e Matteo Cibic. 10A branded trousers are the result of a research into fabrics and design of the garment, that cames from the careful reading of the story of contemporary fashion, strictly custom made and handmade in Italy, with love. The brand manifactures collections of tailored trousers for men, whose hallmark is the detail of the suspenders made with the same fabric and lining of the couple which they belong. Daria and Matteo are proud to produce one of a kind and high quality items, where the small details make the difference. The choice of made to measure permits to the brand to come out in a market, increasingly populated by big production companies.

For the next fall-winter season the designer of 10A SUSPENDER TROUSERS COMPANY decided to surprise us with the launch of the first woman’s collection of “made with love” trousers, that you can discover at Progetto Shoroom, in Via Archimede, 6 - Milan.

FOCUS ON: ISABEL BENENATO

2012-02-21 17:47:58 GMT

The vision of a landscape, the flow of time, the capture of an image: the philosophy behind Isabel Benenato is narrated through memoirs of a real-life story, heart-felt emotions and feelings. Stylistically indipendent, Isabel Benenato’s creations outlive seasonal trends thanks to her dedication to rich materials and luxurious fabrications and her undivided love for Italian craftsmanship. Minimalist and essential, the woman and man collections are immersed in a colourless mono-shade, perfectly sophisticated, made of rich yarns and precious materials.

Discover the new FW12/13 collection at Progetto showroom, at WHITE exhibition in Milan ( from 25 to 27 of February ) and at TRANOI in Paris ( from 2nd to 5th of March ).

JANUARY JONES WEARS GOLDSIGN

2012-02-21 17:21:19 GMT

Spotted on the street of Los Angeles the american actress January Jones wearing a pair of red high waist cropped jeans by Goldsign model Jenny.

Goldsign is a brand for the denim enthusiasts who desire a collection where understated luxury meets innovation and technique. Adriano Goldschmied, founder of the brand, is considered as a denim genius, he creates a story of fashion by taking different textiles, fits, finishes and treatments and putting them together in new ways. Goldsign Jeans brings you hand-stitched luxury with a simple and refined style.

KARL EDWIN GUERRE + SUPER DUPER HATS

2012-02-21 16:34:27 GMT

Karl-Edwin Guerre ( blogger at Guerrism ) and the italian brand Super Duper Hats made a collaboration that gave birth to a three pieces collection of hats. The capsule collection is characterized by unquestionable quality and the products reflect Karl-Edwin personal style, which is colorful and dandy.

Visit Guerrism and discover the capsule collection created in collaboration with SuperDuperHats: http://guerreisms.com/post/17482944259/guerreisms-in-collaboration-with-super-duper-handmade

SUPER DUPER HATS ON LUISAVIAROMA

2012-02-21 18:02:49 GMT

LuisaViaRoma chose Super Duper Hats! The Tuscan multibrand boutique loves the italian brand of hats and dedicated, on the inside of its blog, a post about Super Duper Hats. On the blog it is shown a video in which the designers, Veronica Cornacchini and Matteo Gioli speak about the history of the brand.

Watch the video and discover more about Super Duper Hats: http://blog.luisaviaroma.com/?p=1804

WOMAN FW12/13 - SALES CAMPAIGN

2012-02-10 18:38:23 GMT

New Sales Campaign. Starting from February, we are presenting the new Woman Collection FW 12/13 of our brands: Clothing and accessories: - Isabel Benenato - 10A suspender trousers - BackInBag - Eyewalkingglasses - Giulia rien à mettre - Goldsign - Il sogno nel taschino - Intoca - Super Duper Hats - Trust Toilette. Shoes and bags: Fiorentini+Baker - Attimo - Coclico - Helen Joy - iShu+ - Lidfort - Lo.White - Mialuis -Pomme Dor - Sartori Gold - Uit - Villador *Pierre Balmain: distribution shoes only for North Italy and East Europe

TAYLOR SWIFT WEARS GOLDSIGN

2012-02-15 11:57:12 GMT

The american country pop singer Taylor Swift loves Goldsign Jeans lure mid rise leggings.

NEW BRAND - SUPERDUPER HATS

2012-01-19 16:29:03 GMT

Matteo Gioli, Ilaria and Veronica Cronacchini created the new brand SuperDuper Hats with their passion for hats. Each hat is designed by hand and handmade, inspired by vintage shapes and by their personal style, transforming it in an authentic, handcrafted and high quality product. The FW 12/13 collection is inspired by Tamara de Lempicka portraits, by the silent screen actors and by the New Orleans’ musicians. A sequence of hats with warm colours and with revisited and innovative models, like the working- class beret in horse hair, the folding hats for journeys and the one you can model with few gestures and put it comfortably in your bag. The Florentine creatives of SuperDuper Hats turn the hat into an irreplaceable accessory with an unique and original style.

CORTO MALTESE AT PITTI UOMO - FW12/13 PREVIEW

2012-01-17 16:16:49 GMT

Corto Maltese is the man collection which is born around the image of the adventurer seaman Corto Maltese, main character of the homonymous comic of Hugo Pratt. The suggestioned creations are extract from the original archive from the drawings of the cartoonist and italian writer, transformed in clothes with a strong handmade connotation. The entire man collection is focused on coats, particularly caban & peacoats in soft wool. The style is casual with military references. The fabrics, the manifactures and the treatments reflect the philosophy of the brand: create a Made in Italy high quality product.

NEW BRAND - HELEN JOY

2011-12-22 17:59:14 GMT

Attention to detail and studs and rhinestones embroidery are the elements that distinguish the sneakers by Helen Joy, that are characterized by a particular attention on the research and variety of the materials. The brand, born less than a year ago, has already a good position in the marketplace and you can find it in the most prestigious Italian and international stores. From its beginning, Project Showroom has believed in the brand and introduced it into their reality.

Man F/W 12 - SALES CAMPAIGN

2011-12-19 17:05:31 GMT

New Sales Campaign. On January 14th until February 9th, we are presenting the new Man Collection Fall/Winter 2012 of our brands: Clothing: - Isabel Benenato - 10A - Back In Bag - Corto Maltese - Intoca Accessories: - EyeWalkinGlasses - Mialuis - SuperDuper Hats Shoes: - Fiorentini+Baker - Sartori Gold - Lidfort - Hellen Joy

RACHEL ZOE WEARS GOLDSIGN

2011-12-06 10:57:13 GMT

Rachel Zoe wearing a pair of GOLDSIGN “Guitar” super flare jeans in Novel while out shopping with her husband and baby son, Skyler. November 26, 2011 in Brentwood, CA

JESSICA ALBA WEARD GOLDSIGN

2011-12-06 10:57:31 GMT

Jessica Alba wearing a pair of GOLDSIGN “Virginia” flare jeans, while out to breakfast with her daughter. November 21, 2011 in Los Angeles, CA

SARTORI GOLD

2011-10-10 18:23:16 GMT

SARTORI GOLD was founded in September 2010 by " calzaturificio sartori spa ". From its beginning it has reached a high position into the fashion world, standing for its high quality and design. SARTORI GOLD's spirit combines craftsmanship with the fashion world and it has a particular attention on the research of the materials and workmanship of the product.

The brand has already a very good position in the marketplace and you can find it in the most famous and important Italian and international stores. The new SS12 collection, which was presented at Micam exhibition last September, keeps the tradition and the culture of the italian handmade shoe.

SHOWROOM PROGETTO IN PARIS @TRANOI

2011-10-03 10:27:12 GMT

From 30th September to 3rd October Progetto Showroom presents the collections of Isabel Benanato, Emiliano Rinaldi and Intoca at Tranoi exhibition in Paris.

Isabel Benenato: minimalist and essential, Isabel Benenato's collections are immersed in a colorless mono-shade, perfectly sophisticated, made of rich yarns and unexpected details.

Emiliano Rinaldi: is the winner of the 3rd edition of Who is on Next. His collection is animated by poetry and passion and nourished by historical references to his birthplace near Arezzo.

Intoca: Intoca’s philosophy is to design knitwear that is three dimensional, every garment has a purity and simplicity, along with hidden fine details in the design.

Interview to Diego Zorzi, Giancarlo Coltri & Paolo Smagliato

2011-09-29 13:05:06 GMT

On the new issue of Pambianco News is published an interview with the founders of Progetto Showroom: Diego Zorzi, Giancarlo Coltri & Paolo Smagliato.

JOVANOTTI WEARS EMILIANO RINALDI

2011-09-21 13:09:51 GMT

In the music video " la notte dei desideri " the italian singer Jovanotti wears Emilano Rinaldi.

His personal stylist Nicolo Cerioni said " When Lorenzo came into the wardrobe of the video, he immediately wore this shirt by Emiliano Rinaldi. It was love at first sight. "

BAGIGIA LOVERS

2011-09-22 10:46:06 GMT

People around the world are starting to go mad for the glamorous bag by Bagigia.

With its fantastic design and fine Italian craftsmanship this bag is a successful mix of extravagance and attention to all details. A small unique object that can be worn both by men and women.

A small unique object that can be worn both by men and women, the bag's two thin straps can quickly be removed so that is also can be worn as a backpack or a purse. Inside the bag there is space for two additional pockets, two pen holders and an iPod holder.

KATIE HOLMES WEARS CoSTUME NATIONAL

2011-09-16 13:15:53 GMT

The american actress Katie Holmes wears the bag " Parigi " by Costume National.

EMILIANO RINALDI - ON STAGE AT MILANO UNICA

2011-09-16 12:44:01 GMT

Tuesday 13th of September took place the Milano Unica on stage fashion show, in which ten young designers presented their collections.

Emiliano Rinaldi had the pleasure to present his collection to the city of Milan.

EMiLiANO RiNALDi | WINNER of Who is On Next?

2011-06-29 13:15:02 GMT

During the fair Pitti Uomo 80, have been selected the winners of the third edition of Who is On Next? / Pitti Uomo, a contest dedicated to Italian new talents in men’s fashion, sponsored and organized by Pitti Immagine in cooperation with Altaroma and Uomo Vogue.

Emiliano RInaldi, is one of the winner of this edition. A Tuscan designer and engineer has distinguished himself thanks to his S/S 12 man collection, in which he has wisely revisited the clothes and colors of his native town, proposing a line characterized by a vintage flavor, but nonetheless, perfectly refined with modern materials.

The collection, rewarded for its poetry and passion, includes garments, all Made in Tuscany, that have a strong identity and reveal a great creative potential. The judges were impressed by the quality of the manufacturing and by the design references that, deeply rooted in Tuscan traditions, such as the Siena Palio, have been capable of crossing all boundaries to capture the world’s imagination.

Announced winner of the contest, the designer will also have the opportunity to to stage a special event at the forthcoming winter edition of Pitti Uomo, January 2012.

EMILIANO RINALDI - Who is On Next 2011

2011-06-10 12:17:46 GMT

Pitti Immagine will present the third edition of Who is On Next in partnership with Pitti Immagine Uomo, Altaroma and Vogue.

CORTO MALTESE

2012-01-17 16:15:40 GMT

From the new S/S2012 collection we are pleased to present the collection Corto Maltese, on sale at our Progetto Showroom from 19th June.

You can review the new collection at the 80° Pitti Uomo From 14th to 17th of June at "Touch ".

The collection is a summary of the Corto Maltese look that is inspired directly by the mood of the character. The reinterpretation of his look in a modern key, makes portable the leaders of the collection on a daily basis, while maintaining the originality and appeal that the image of Corto Maltese can give.